Frank Luntz

Pollster Frank Luntz was the guest on today’s Fresh Air on NPR pushing his book, Words that Work: It’s Not What You Say, It’s What People Hear. Luntz is a language specialist whose skill is crafting messages for his clients. Another way of saying that is, Luntz is a clever propagandist for the Republican Party and big corporations. I hate what this man has done, but I have to hand it to him, he’s pulled it off brilliantly. Even appearing on NPR and Frontline which may seem reckless is ironically an echo of the subtitle of his book. Because, really, is America listening to Fresh Air or watching Frontline?

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